B2B Excellence Program

    B2B Beyond Connectivity

    Master innovative B2B customer value management strategies and learn how to expand beyond traditional connectivity into high-value digital and ICT solutions that drive enterprise growth.

    14 hours total
    B2B professionals
    2 specialized courses

    Program Overview

    The B2B Beyond Connectivity program is designed for telecommunications professionals who want to excel in enterprise markets. This comprehensive program covers two critical areas: advanced B2B customer value management and expansion into digital and ICT services.

    Learn from global best practices and case studies how leading operators are transforming their B2B approach, moving beyond traditional connectivity to become strategic partners for enterprise digital transformation.

    The program combines strategic frameworks with practical implementation guidance, ensuring participants can immediately apply learnings to drive B2B growth and customer value optimization.

    Key Benefits

    Revenue Expansion

    Learn to expand B2B revenues beyond connectivity through high-value digital and ICT services

    Customer Value Management

    Master advanced B2B CVM strategies to maximize enterprise customer lifetime value

    Market Leadership

    Gain competitive advantage through innovative B2B service offerings and strategies

    Strategic Positioning

    Position your organization as a strategic partner for enterprise digital transformation

    Learning Outcomes

    • Master innovative B2B customer value management strategies from global leaders
    • Develop comprehensive digital and ICT service portfolios beyond connectivity
    • Implement proven enterprise customer acquisition and retention frameworks
    • Create value-based pricing models for B2B digital services
    • Design effective go-to-market strategies for enterprise solutions
    • Build strategic partnerships and ecosystem strategies for B2B growth
    • Optimize customer lifetime value through advanced B2B CVM techniques
    • Execute digital transformation consulting and professional services

    Course Details

    Two specialized courses designed to elevate your B2B strategy and expand your enterprise service portfolio.

    Course 1

    Masterclass on Global Innovative B2B CVM Strategies

    This masterclass equips telcos with cutting-edge Customer Value Management (CVM) strategies to transform enterprise relationships. Leveraging insights from 300+ telcos and global best practices, it provides a structured approach to value migration, customer experience, upselling, and digital B2B selling.

    6 sessions
    Course 2

    B2B Class on Beyond Connectivity, Expanding Digital & ICT Revenues

    This program focuses on the telco evolution from connectivity providers to digital service enablers. It introduces a practical roadmap for building B2B marketplaces, explores monetization models, showcases top global case studies, and equips participants with frameworks like the Vendor Quadrant for effective ecosystem partnerships.

    6 sections

    Who Should Attend

    This program is designed for professionals responsible for B2B strategy, enterprise sales, and customer value management.

    B2B Sales and Marketing Directors
    Enterprise Solutions Managers
    Business Development Leaders
    Customer Value Management Professionals
    ICT and Digital Services Heads
    Strategy and Commercial Directors
    Key Account Managers
    Business Unit Leaders

    Excel in B2B Markets

    Master the strategies and capabilities needed to drive B2B growth beyond traditional connectivity services.

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