B2B CVM Masterclass

    Masterclass on Global Innovative B2B CVM Strategies

    This masterclass equips telcos with cutting-edge Customer Value Management (CVM) strategies to transform enterprise relationships. Leveraging insights from 300+ telcos and global best practices, it provides a structured approach to value migration, customer experience, upselling, and digital B2B selling.

    15 hours total
    B2B CVM professionals
    6 comprehensive modules

    Course Overview

    This comprehensive masterclass is designed to transform how telecommunications companies approach B2B customer value management. Drawing from extensive research across 300+ global telcos and featuring best practices from industry leaders including AT&T, Verizon, Vodafone, Telia, T-Mobile, and Singtel, this program provides a strategic roadmap for enterprise CVM excellence.

    The program introduces the proven Wireless Federation CLIMBT Framework, a comprehensive methodology that covers Customer Acquisition, Long-term Relationships, Inclusive Customer Experience, Maximizing Opportunities, and Bespoke Solutions. Participants will learn how to move from transactional approaches to relationship-based strategies that drive sustainable revenue growth.

    Through detailed case studies and practical frameworks, you'll master the art of digital B2B selling, develop personalized customer journeys, and create bespoke solutions including private networks and ICT offerings that position your organization as a strategic enterprise partner.

    Key Benefits

    Revenue Growth

    Learn proven strategies to increase B2B ARPU and expand market share through innovative CVM approaches

    Customer Relationships

    Master long-term relationship building strategies that drive customer loyalty and reduce churn

    Market Positioning

    Position your organization as a strategic partner through bespoke solutions and thought leadership

    Digital Transformation

    Transform your sales and CVM capabilities for the digital age with AI-powered tools and strategies

    Learning Outcomes

    • Master the Wireless Federation CLIMBT Framework for comprehensive B2B customer value management
    • Implement proven CVM strategies from leading global operators including Verizon, Maxis, AT&T, Telia, Vodafone, Telstra
    • Design and execute the 4Ps of market expansion: promotions, product relevancy, differentiation, and pricing
    • Develop personalized B2B customer journey frameworks that drive engagement and loyalty
    • Create bespoke solutions and private network offerings for enterprise customers
    • Transform your sales force for digital-first B2B selling methodologies
    • Build thought leadership strategies that position your organization as a strategic partner
    • Apply the 5-step CVM implementation framework for immediate business impact

    Course Modules

    Six comprehensive modules featuring real-world case studies from leading global operators and hands-on application of the CLIMB Framework.

    Module 1

    Module 1: Enterprise CVM Fundamentals & Trends

    2.5 hours
    Module 2

    Module 2: Introducing the Wireless Federation CLIMBT Framework

    2 hours
    Module 3

    Module 3: Expanding Market Share with the 4Ps

    3 hours
    Module 4

    Module 4: Telco Best Practices on CX, Self-Service & Upselling

    2.5 hours
    Module 5

    Module 5: Bespoke Solutions & MPNs

    2 hours
    Module 6

    Module 6: B2B Selling in the Digital Age

    3 hours

    Who Should Attend

    This masterclass is designed for B2B professionals responsible for customer value management, enterprise growth, and strategic customer relationships.

    Heads of B2B CVM
    Heads of Segments
    Churn and Loyalty Heads
    Base Management Leaders
    Chief Marketing Officers (CMOs)
    Enterprise Sales Directors
    Customer Experience Managers
    Business Development Leaders

    Transform Your B2B CVM Strategy

    Join leading B2B professionals and master the CLIMBT Framework to drive exceptional enterprise customer value and growth.

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