B2B Marketplace Program

    B2B Beyond Connectivity: Expanding Digital & ICT Revenues

    This program focuses on the telco evolution from connectivity providers to digital service enablers. It introduces a practical roadmap for building B2B marketplaces, explores monetization models, showcases top global case studies, and equips participants with frameworks like the Vendor Quadrant for effective ecosystem partnerships.

    16.5 hours total
    Enterprise leaders
    6 comprehensive modules

    Course Overview

    This comprehensive program is designed to guide telecommunications companies through the critical transformation from traditional connectivity providers to dynamic digital service enablers and marketplace operators. As the industry evolves beyond simple connectivity offerings, this course provides the strategic roadmap and practical tools needed to capture new revenue opportunities in the B2B digital ecosystem.

    Participants will learn from the top 10 global marketplace case studies, master the art of Business in a Box solutions, and understand how to leverage various monetization models including subscription-based revenue, transaction-based models, API monetization, advertising opportunities, and strategic bundling approaches.

    The program features the proven Vendor Quadrant Framework for strategic partnership development and provides participants with a comprehensive 50-point checklist for building relevant and compelling B2B marketplaces that drive sustainable growth and customer value.

    Key Benefits

    Revenue Diversification

    Learn multiple monetization models to expand beyond traditional connectivity revenues

    Digital Transformation

    Master the evolution from connectivity provider to digital service enabler and platform operator

    Marketplace Excellence

    Build compelling B2B marketplaces using proven frameworks and industry best practices

    Strategic Partnerships

    Develop effective vendor and partner strategies using the Vendor Quadrant Framework

    Learning Outcomes

    • Master the evolution from connectivity providers to digital service enablers and marketplace operators
    • Implement the 50-point checklist for building relevant and compelling B2B marketplaces
    • Apply proven progression strategies from bundled offers through MVP to full platform development
    • Design and execute Business in a Box solutions that drive beyond connectivity revenues
    • Leverage the Vendor Quadrant Framework for strategic partnership and ecosystem development
    • Understand monetization models including subscription, transaction-based, API, advertising, and bundling strategies
    • Learn from top 10 global marketplace case studies and best practices
    • Develop strategic roadmaps for digital transformation and ICT revenue expansion

    Course Modules

    Six comprehensive modules covering the complete journey from connectivity provider to digital marketplace operator with practical frameworks and case studies.

    Module 1

    Module 1: From Connectivity to Digital Service Enablers

    2.5 hours
    Module 2

    Module 2: Roadmaps & Checklist for Building Marketplaces

    3 hours
    Module 3

    Module 3: Learning from the Top 10 Marketplaces

    3.5 hours
    Module 4

    Module 4: Business in a Box Solutions

    3 hours
    Module 5

    Module 5: Leveraging the Vendor Quadrant Framework

    2.5 hours
    Module 6

    Module 6: Unlocking New Horizons

    2 hours

    Who Should Attend

    This program is designed for enterprise leaders responsible for B2B strategy, digital transformation, and marketplace development.

    Chief Enterprise Officers
    Heads of Marketplace/ICT/Partnerships
    Heads of B2B Products
    SME & SOHO Business Leaders
    Digital Transformation Directors
    Business Development Managers
    Strategy and Innovation Heads
    Revenue and Commercial Directors

    Build Your B2B Marketplace Strategy

    Master the transformation to digital service enabler and unlock new revenue streams through strategic B2B marketplace development.

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