CMO CVM Guide: Telco Best practices to Acquire, Retain, Migrate, Engage

With lifetime value on decline, telcos are updating their CVM strategy for profitability, becoming customer centric to drive net impact on business and becoming a lifestyle brand to engage with the base to eventually drive CX lifecycle and CLM. This research studied 100+ telcos leading this journey and puts together frameworks, best practices, and case studies that helped them succeed.