Advanced Pricing Strategy

    Pricing, Personalization & Segment of One

    Explore frameworks and innovations in telecom pricing, from fundamentals of value-based pricing to advanced personalization. Learn strategies for ARPA growth, customer retention, bundling with OTT, digital sub-brands, and flexibility in plan creation. Understand how to use 70+ pricing features and case-driven insights to deliver competitive and customer-centric models.

    24 hours total
    Max 20 participants
    7 comprehensive modules

    Course Overview

    This comprehensive program explores the complete spectrum of telecom pricing innovations, from fundamental value-based pricing principles to cutting-edge personalization strategies. Master the frameworks and methodologies that drive ARPA growth, enhance customer retention, and create competitive advantages in today's dynamic telecommunications market.

    Learn to design innovative pricing approaches including data rewards, off-peak incentives, and time-based models that resonate with modern customer expectations. Discover how to effectively bundle OTT services, create compelling digital sub-brands, and implement flexible plan structures that cater to diverse customer segments from youth to solopreneurs.

    Access an extensive toolkit of 70+ pricing features and constructs collected from 300+ telcos worldwide, combined with real-world case studies from leading global operators. This program equips you with the strategic insights and practical tools needed to build pricing models that deliver sustainable competitive advantage and measurable business growth.

    Key Benefits

    ARPA Optimization

    Learn proven strategies to increase average revenue per account through value-based pricing and personalization

    Customer Retention

    Master innovative approaches that reduce churn through flexible, transparent, and customizable pricing plans

    Competitive Advantage

    Access 70+ pricing features from 300+ telcos to build market-leading pricing strategies

    Digital Innovation

    Implement cutting-edge digital sub-brand strategies and OTT monetization frameworks

    Learning Outcomes

    • Master comprehensive pricing frameworks from fundamentals to advanced personalization strategies
    • Implement value-based pricing and demand elasticity models for optimal ARPA growth
    • Design innovative pricing approaches including data rewards and time-based models
    • Execute effective customer segmentation and positioning strategies
    • Create compelling bundling strategies with OTT monetization opportunities
    • Develop digital sub-brand strategies with proven global operator frameworks
    • Apply 70+ pricing features and constructs from 300+ telcos worldwide
    • Build competitive and customer-centric pricing models that drive retention and growth

    Course Modules

    Seven comprehensive modules featuring pricing innovations from 300+ telcos, hands-on application of value-based pricing frameworks, and practical implementation of personalization strategies.

    Module 1

    Module 1: Fundamentals of Pricing

    3 hours
    Module 2

    Module 2: Innovative Pricing Approaches

    3.5 hours
    Module 3

    Module 3: Positioning & Customer Segmentation

    3 hours
    Module 4

    Module 4: Bundling & OTT Monetization

    4 hours
    Module 5

    Module 5: Digital Sub-Brand Best Practices

    4 hours
    Module 6

    Module 6: Flexibility & Youth-Oriented Offers

    3 hours
    Module 7

    Module 7: Pricing Features Toolkit

    3.5 hours

    Who Should Attend

    This program is designed for marketing professionals and executives responsible for pricing strategy, product development, and commercial performance.

    Chief Marketing Officer
    Senior Managers – Marketing
    Senior Managers – Post-paid
    Senior Managers – Prepaid
    Senior Managers – Pricing
    Senior Managers – Products
    Senior Managers – Commercial
    Senior Managers – Usage & Retention

    Ready to Master Advanced Pricing Strategies?

    Join this comprehensive program and gain the expertise needed to build competitive, customer-centric pricing models that drive sustainable growth.

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