Home Monetization Workshop

    Home Monetization Workshop: Driving Home, ARPA, Family Revenues

    Master the complete transformation from connectivity provider to home ecosystem orchestrator. Learn to monetize the emerging $500 billion home market through the 5-stage roadmap, convergence strategies, security solutions, and comprehensive digital experiences. Discover how to increase household ARPA by 50% while building sustainable competitive advantages in the connected home space.

    26 hours total
    Max 20 participants
    7 comprehensive modules

    Course Overview

    This comprehensive workshop guides telecommunications professionals through the complete monetization of the home market, transforming from basic connectivity providers to ecosystem orchestrators in the emerging $500 billion home services market. Master the proven 5-stage roadmap that takes customers from connectivity foundation through security, convenience, entertainment, to personalized digital living experiences.

    Learn to implement convergence strategies that transform ARPU to ARPA models, design security and surveillance solutions that increase household revenue by 50%, and create comprehensive product portfolios spanning automation, entertainment, and convenience services. Through case studies from T-Mobile, Vodafone, Maxis, and other global leaders, discover how to leverage data and AI for personalized home services.

    The program covers digitization of sales processes, e-commerce solutions for home portfolios, and go-to-market strategies that deliver measurable ARPU uplift. You'll develop the strategic capabilities to position your organization as a connected home ecosystem leader while avoiding the commodity trap of being just a connectivity provider.

    Key Benefits

    ARPA Growth

    Learn to increase household revenue by 50% through comprehensive home monetization strategies

    Market Expansion

    Tap into the emerging $500 billion home market through strategic product portfolio expansion

    Service Innovation

    Master the 5-stage roadmap from basic connectivity to personalized digital living experiences

    Ecosystem Leadership

    Transform from connectivity provider to home ecosystem orchestrator and avoid the dumb pipe syndrome

    Learning Outcomes

    • Master the 5-stage home roadmap from connectivity foundation to personalized digital living
    • Implement convergence strategies to transform from ARPU to ARPA growth models
    • Design and monetize home security and surveillance solutions to increase household revenue by 50%
    • Create comprehensive home portfolios including automation, entertainment, and convenience services
    • Leverage data and AI to deliver personalized home services and platform-based solutions
    • Digitize sales processes and implement e-commerce solutions for home product portfolios
    • Execute go-to-market strategies for home services with measurable ARPU uplift
    • Build connected home ecosystems that position telcos as orchestrators, not just connectivity providers

    Course Modules

    Seven comprehensive modules covering the complete home monetization journey from connectivity foundation to ecosystem orchestration.

    Module 1

    Module 1: The Five Stages in the Home Roadmap: Learning from Leaders in Home and Beyond Connectivity

    4 hours
    Module 2

    Module 2: Expanding Convergence, ARPA & Best Practices in Fiber Upsell & Cross Sell

    4 hours
    Module 3

    Module 3: Selling Utility to Drive Revenue per Household: Adding Security and Surveillance

    3.5 hours
    Module 4

    Module 4: Delivering Superior Experiences with Convenience, Automation and Entertainment

    4.5 hours
    Module 5

    Module 5: Beyond Convenience: Leveraging Data and AI for Personalized Home Services

    3 hours
    Module 6

    Module 6: Digitizing Sales and E-commerce Solutions for the Home Portfolio

    4 hours
    Module 7

    Module 7: Recommendations, Conclusions and Go-to-Market Strategies

    3 hours

    Who Should Attend

    This workshop is designed for professionals responsible for residential services, product development, and home market strategies.

    Head of Family/Home/Residential
    Head of Products/Multi-play/Devices
    CMO – B2C
    CCO
    Strategy & Innovation Teams

    Ready to Master Home Monetization?

    Join this comprehensive workshop and gain the expertise needed to capitalize on the $500 billion home market opportunity.

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