Customer Experience Mastery

    CX Class: Integrating Digital in the Journey, Improving CEM

    Master the integration of digital touchpoints throughout the customer journey while implementing comprehensive Customer Experience Management (CEM) frameworks that deliver seamless, personalized, and omnichannel experiences.

    16 hours total
    CEM professionals
    8 comprehensive modules

    Program Overview

    This comprehensive program covers telecom best practices to offer a Seamless, Personalized, Omni Channel and Humanized Experience. We study leading operators like Vodafone, Jio, Orange, Etisalat, A1, Virgin, Airtel, Amazon, and Turk Telecom to understand how they are accelerating digital sales, care and making digital habits permanent.

    These initiatives are considered best in class since they witnessed high NPS, Net easy score, improved first call resolution, high volume of digital sales & care via simplicity in buying & overall journey with improved UX/UI. The program also covers new solutions and channels that prove to be disruptive and futuristic to serve the digital customer.

    Through 8 comprehensive modules, participants will master advanced CEM strategies, network-based customer experience optimization, omnichannel integration, and innovative approaches to drive sales and enhance HVC customer experiences.

    Key Benefits

    Customer Engagement

    Drive significant improvements in app usage, customer engagement, and digital service adoption

    Experience Excellence

    Master proven frameworks for delivering exceptional customer experiences across all touchpoints

    Digital Transformation

    Accelerate digital transformation through customer-centric design and gamification strategies

    Competitive Advantage

    Build sustainable competitive advantages through superior customer experience capabilities

    Learning Outcomes

    • Master customer centricity transformation strategies and best practices from leading telcos
    • Implement comprehensive CEM frameworks that go beyond traditional CRM limitations
    • Leverage big data and AI-powered networks for enhanced customer experience management
    • Design and execute omnichannel strategies with seamless digital integration
    • Transform contact centers and implement innovative IVR solutions for improved efficiency
    • Drive app adoption and sales through strategic customer journey optimization
    • Deliver premium HVC experiences that increase loyalty and ARPU from high-value subscribers
    • Utilize advanced CEM analytics to correlate network performance with customer satisfaction
    • Optimize online sales experiences and improve conversion rates by 15% or more

    Course Modules

    Eight comprehensive modules covering all aspects of customer experience management, digital integration, and CEM optimization.

    Module 1

    Module 1: Customer Centricity Transformation - Telco Best Practices

    2 hours
    Module 2

    Module 2: Telecom Network Use Cases for CEM Owner - Big Data & AI-Powered Network

    2 hours
    Module 3

    Module 3: Digital CEM, Integrating Digital in the Journey & Tackling Omnichannel

    2 hours
    Module 4

    Module 4: Contact Centre & IVR Innovations

    2 hours
    Module 5

    Module 5: To Drive Sales, Pushing Customers to App

    2 hours
    Module 6

    Module 6: HVC Experience for the High ARPU Subscribers

    2 hours
    Module 7

    Module 7: CEM & Analytics

    2 hours
    Module 8

    Module 8: Online Sales & Experience

    2 hours

    Who Should Attend

    This program is designed for professionals responsible for customer experience strategy, digital engagement, and customer journey optimization.

    Head of CEM (Customer Experience Management)
    Senior Managers - Customer Journey
    Customer Service Directors and Managers
    Contact Centre Operations Leaders
    Omni-Channel Strategy Managers
    UX/UI Design and Digital Experience Leaders
    Customer Analytics and Insights Directors
    Digital Transformation and Innovation Heads

    Transform Customer Experience

    Master the strategies and frameworks needed to deliver exceptional customer experiences that drive engagement and business growth.

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